Association executives and marketing consultants share their experiences surveying members and using the results to help set strategy Beth Hampton, AACC's vice president of marketing and communications; Kim Laugherty, COO of the Ohio Association of School Business Officials. AACC surveys its entire membership every two to three years, and conducts much more frequent surveys of various segments within the association. A key upshot from all this querying: Confirmation that AACC's scientific divisions—member-only groups for specific areas of interest or expertise within the field of laboratory science—are prime incentives for professionals to join AACC, formerly known as the… Read More