News

Using Web, some associations steer customers to members

How some groups have launched consumer education sites that raise interest in industry, but also are selling points for members

The view from Chicago: crisper messages and unbundled services

Declining membership spurs bid for association change

The way ahead is uncertain, and boards can be slow to respond, but some CEOs are embracing customers, not just members

Beyond BRIC countries, other areas generate interest

CEOs succeed in connecting the dots, around the world

For some groups, international opportunities await—but situations differ from country to country, so preparation is crucial.

Association-generated data has power to affect markets, benefit members

Industry groups in prime position to gather information; results also help advocacy.