CEO DATELINE - American Marketing Association exploring a new brand
CEO DATELINE - American Marketing Association exploring a new brand
- April 6, 2015 |
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Walt Williams
New CEO working under mandate to transform the organization
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The new CEO of the American Marketing Association has hired the branding agency BFG Communications to come up with a new look for the organization, according to Advertising Age magazine.
Russ Klein joined the Chicago-based AGA last year with a mandate from its broad to transform the more than 75-year-old association into a vehicle that can best serve its 30,000 members. Part of that transformation will involve building a "more cohesive" brand strategy.
"We are a knowledge-based enterprise that connects people, and we want to change our model from being a membership model to a community," Klein told Advertising Age.
Another change will be a redesign of AMA's website to create a "personalized, playful and connected marketplace" for AMA members, Klein said.http://bit.ly/1FfRM8k