CEO DATELINE - Biotechnology Industry Organization to rebrand in 2016
CEO DATELINE - Biotechnology Industry Organization to rebrand in 2016
- June 19, 2015 |
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Walt Williams
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The Biotechnology Industry Organization will soon have a new name, although one that keeps the acronym "BIO."
BIO will become the Biotechnology Innovation Organization in early 2016. Ron Cohen, chairman of BIO's board of directors, explained the name change means the organization is "still BIO, but now with a name that better expresses the essence of what our member companies represent."
BIO CEO Jim Greenwood called the name change "a great move that will help clarify for policymakers and the public the heart of our industry—scientific innovation that will help to heal, feed and fuel the world.
"Each day, our members use cutting-edge science and technology to deliver game-changing products, therapies and cures to improve the human condition," he added.
BIO is a $66 million-revenue association headquartered in Washington, D.C.
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