Business Roundtable will launch "an integrated and comprehensive advocacy campaign" during the upcoming August congressional recess to push for tax reform, the business group announced Friday.

The multimillion-dollar effort will include national cable television advertising calling for immediate action and highlighting why tax reform matters, BRT said in a statement. The campaign also will feature radio advertisements on 250 radio stations across the country, personalized to key legislators.

In addition to paid ads, BRT said its corporate CEO members would push for reform by showcasing local business voices in communities and local economies across the country.

"Members of Congress will hear from business leaders—and more importantly, their constituents—that tax reform is the single best way to increase investment in U.S. communities, create good jobs and promote a stronger economy," BRT CEO Joshua Bolten said. "The time for real reform is now."

Tax reform is one of the top priorities of the business community, but in recent months the effort has taken a back seat to Republican attempts to repeal and replace the Affordable Care Act. The health care effort appeared to have ground to a halt as of Friday, but GOP leaders have said they plan to soon take up tax reform. http://bit.ly/2w6Etub

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