The International Association of Exhibitions and Events is launching a new event in Abu Dhabi to under its Expo! Expo! trade show brand, the group announced Monday.

Expo! Expo! MENA (Middle East and North Africa) will feature a trade show, education sessions, a general session and Certified in Exhibition Management (CEM) learning program classes. The event will debut in fall 2020, although exact dates and programming are still being finalized.

IAEE currently produces an Expo! Expo! trade show in the U.S., with the next event scheduled for December in Las Vegas. The new event follows the relaunch of the association's MENA chapter last year.

"By bringing the IAEE Expo! Expo! brand to the MENA region, we are filling a much-needed gap in this region by providing a trade show and conference that brings buyers and sellers together to conduct business and learn best practices in exhibition management," IAEE CEO David DuBois said in a statement.

The new show "will provide enhanced educational programming and networking for the MENA region," said IAEE MENA Chapter Chairperson Bilal Al-Barmawi. "The Middle East is a market that desires international expertise that will increase the opportunities of the exhibition industry in the region, especially through the training and educational courses that will be put forward and suggested during the show."

Editor's note: This article originally misidentifed the location as Dubai.

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