The National Association of Realtors announced Friday a major shakeup of its organizational structure and management team that it said would allow better representation of its 1.3 million members.

The reorganization comes roughly five months after Bob Goldberg became the new CEO of the $226 million-revenue NAR. In a statement, Goldberg said he was chosen for the job "to create better efficiencies in engaging with and serving the association's members."

Organizational and staff changes include:

• NAR's Government Affairs and Community and Political Affairs divisions are merged into a new Political Advocacy group, led by newly promoted Chief Advocacy Officer and Senior Vice President Bill Malkasian.
• A new Member Experience group will focus on ensuring Realtor associations and members are highly engaged and satisfied with the association. NAR General Counsel and Senior Vice President Katherine Johnson takes on an expanded role overseeing all functions related to Legal, Information Services, Association Leadership Development, and Association and Multiple Listing Service Governance.
• Communications, Marketing, and Meetings/Events are merged into one group, Marketing, Communications and Events, led by Senior Vice President Matt Lombardi.
• A new Strategic Business Innovation & Technology group, led by recently promoted Senior Vice President Mark Birschbach, will drive industry innovation and bring benefits to members through strategic relationships with a broad range of business and technology players. Birschbach will oversee NAR's Realtor Benefits Program, Center for Realtor Technology, Second Century Ventures, REach accelerator, top-level domains, and the relationship with Move, Inc., operator of realtor.com.
• Commercial and Global services continue under the leadership of Senior Vice President Janet Branton and will continue to focus on delivering service and value to members working in the global and commercial arenas and creating and building partnerships with real estate professionals and organizations around the world.
• A newly formed Member Development group, led by newly named Senior Vice President Marc Gould, will drive an integrated education strategy for Realtors. Gould will continue as dean of student services for Realtor University, oversee NAR's Center for Realtor Development, Leadership Academy and the Commitment to Excellence and member financial wellness programs currently in development.
• The Marketing Research and Predictive Analytics teams will be merged into NAR's Research group to centralize research and data collection and analysis and will be led by Chief Economist and Senior Vice President Lawrence Yun.
• Human Resources and employee engagement remains under the oversight of Senior Vice President Donna Gland.
• NAR's enterprise technology infrastructure, ecommerce and staff-facing Information Technology services, security and support remain under the leadership of Chief Technology Officer and Senior Vice President Mark Lesswing. The group will also represent NAR on several technical industry standards organizations.
• The association's Finance group, overseeing budgets, financial analysis and real estate management will continue to be led by Chief Financial Officer and Senior Vice President John Pierpoint.
• A new Leadership Resources team will also be led by Director Erin Campo, who reports directly to the CEO and oversees the operations of NAR's elected leadership, including coordinating their meetings, travel, outreach activities and initiatives to achieve their visions and goals. http://prn.to/2qWvHkB

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