The National Grocers Association announced its first rebranding since the trade group was formed in 1982, with messaging that stresses independent grocers as "cornerstones of communities." The rebranding includes a new logo and a tag line: "At the Heart of the Community."

"NGA's new logo and imagery, and updated messaging, deliver a fresh look and reinforces our mission: to ensure independent, community-focused retailers and wholesalers have the opportunity to succeed and better serve consumers through our policies, advocacy, programs and services," NGA CEO Greg Ferrara said in a news statement.

The more contemporary logo and graphic elements, in shades of red and blue, were created by Alexandria, Va.-based branding and marketing agency Grafik. A task force of NGA-member companies provided input.

Also rebranding: the National Protein and Food Distributors Association. The group—formerly known as the National Poultry and Food Distributors Association—announced a name change in March. The new logo was designed with the help of Lumen Creative, a marketing agency based in Boise, Idaho.

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