The Professional Retail Store Maintenance Association has changed its name to Connex as part of a move the Dallas-based group said positions it for growth.

Connex is a membership organization for retail and multi-site facilities management and supplier professionals. The new brand was unveiled Tuesday at the group's annual convention in Denver.

"The essence of PRSM membership is connecting members to: their industry peers, knowledge and resources," Connex CEO Bill Yanek said in a statement. "Our new name, Connex, recognizes that benefit and provides us a strategic platform for future growth."

The new brand was developed through extensive member surveys and industry research, according to the association. The group's board of directors hired Dallas-based Agency Creative to lead the six-month long rebranding process. "The Multi-Site Facilities Network" is the tagline selected to accompany the new logo and highlights the association's new emphasis on a broader retail marketplace.

The group's website is www.connexfm.com.

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