Sponsorship spending for associations on the rise A new report has found that sponsorship spending for associations and professional membership organizations is expected to total $572 million in 2013, a 4 percent increase from the previous year. Projections by research services firm IEG put associations ahead of fairs, festivals and the arts in terms of the increase in sponsorship spending. However, associations still lag behind sports, entertainment and causes, and the 4 percent increase is lower that the projected 5.5 percent increase for the overall sponsorship industry. "Associations and professional membership organizations are boosting nondues revenue by overhauling… Read More