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The National Restaurant Association on Monday launched its first national consumer advertising campaign encouraging people to dine out. The 30-second multimedia ad features the sights and sounds of food being prepared and people enjoying meals in restaurants.

As part of the campaign, NRA and ServSafe, a food and beverage safety training and certificate program administered by NRA, launched the ServSafe Dining Commitment. When consumers see the ServSafe Dining Commitment logo on a restaurant website, menu or door, it means the restaurant has committed to taking health and safety precautions such as training staff to the highest food safety standards, more frequent sanitizing of surfaces and posting signs throughout the restaurant to promote social distancing. Consumers can use a locator tool on ServSafeDining.org to find participating restaurants.

"This campaign is about reigniting the memories we cherish about dining out. While diners have been able to enjoy some restaurant meals through take-out and delivery, we all have missed hearing the words, ‘Your table is ready,' and the unique experiences that dining out provides," NRA CEO Tom Bené said in a press release. "We know safety is top of mind for returning diners—it's top of mind for us as well—so, the ad pairs the familiar sights and sounds with new visual safety cues, including servers wearing masks and the ServSafe Dining Commitment door decal."

The association partnered with Coca-Cola, DoorDash, Stella Artois, Ecolab, Beam Suntory, Cargill, Tyson, Hormel Foods, International Foodservice Distributors Association and GP Pro to launch the ad nationwide.

"Support for this campaign spans the entire industry. From well-known, trusted brands to the suppliers and distributors restaurants rely on, every part of the foodservice community is coming together to help restaurants recover," said Tia Mattson, NRA's executive vice president of marketing and communications. "As the nation's second-largest, private sector employer, a strong restaurant revival can help fuel our nation's economic recovery."

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