CEO DATELINE—U.S. Chamber rebrands with new logo, website
CEO DATELINE—U.S. Chamber rebrands with new logo, website
- October 27, 2021 |
- WILLIAM EHART
The U.S. Chamber of Commerce has introduced a new logo and launched a new website.
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The new logo is meant to symbolize the way that business, government, and people are interconnected, and the Chamber's key role in bringing them together, the Chamber said.
"For more than a century, the Chamber has helped millions of businesses create the jobs and the economy that offer all Americans the chance to pursue their dreams," CEO Suzanne Clark in a statement on Monday. "In order to serve our members and keep pace with the pace of business, the Chamber is continually innovating, transforming, and investing for the future. This digital-first approach helps us build an even stronger and more engaged business community across the nation and around the world."
The new USChamber.com is "a new digital home for the business community that reflects the organization's commitment to advocating, partnering, and connecting American businesses across the nation and around the world," the Chamber said.
The site prominently features rich media content, expert analysis, and explainers on priority issues, according to the group. That includes topic pages, guides and live and on-demand events.
It also features the recently launched Chamber OnDemand, a streaming platform showcasing conversations with business leaders, government officials, and experts.
The new site integrates with CO—by U.S. Chamber of Commerce, a digital-first platform serving small business owners and entrepreneurs with advice and actionable insights. Since launch in 2019, CO— traffic has risen to 9.5 million visitors, the Chamber said.
Area 17 helped with the site, while design firm Collins worked on the logo.
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