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Designing pins to increase PAC giving

Lapel pins are a popular way to identify PAC donors—and their contribution levels—at association events Related content How to name names and boost PAC fundraising Traditional PACs rake in millions for candidates Black is the new green for ArchiPAC, the political action committee of the American Institute of Architects. Architects are famously fond of the color black, so in 2013 ArchiPAC created a lapel pin with a black background for its highest giving level. The move corresponded with seven people putting up $2,500, topping the previous highest contribution by about $500. Other pin colors are white, silver and gold. PAC pins National Association of Home… Read More