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Digital offerings boost association media revenue, stability

Many groups rely on print to reach audiences and generate revenue but have also expanded their portfolios during the pandemicThe COVID-19 pandemic has taken a huge toll on newspapers and other media outlets, but the effects on the association media ecosystem have been mixed: Some groups found opportunities by providing members career advice and news about the impact of the crisis on their industries, according to association media professionals contacted by CEO Update.Associations produce a wide array of media content, including magazines, newsletters, scientific and medical journals, podcasts and online videos. Business models vary, with some media content coming as a… Read More