RELATED CONTENT Association social media still edging toward critical mass There is no right way for an association to use Twitter, says social media expert Susan Gunelius, author of “30-Minute Social Media Marketing” (McGraw-Hill, 2010). There are, however, some guiding principles on use and etiquette to ensure that your efforts are rewarded. Gunelius, president and CEO of KeySplash Creative consultancy, shared some tips with CEO Update: Don’t be overly promotional. A steady barrage of purely promotional tweets can become tiresome. Consider using the ‘80-20’ rule, with 20 percent of a group’s time on Twitter spent on promotional content, and the other 80… Read More