Associations in unique position to gather industry information to help businesses succeed; ‘What are customers buying, when and why?' Rowan Varroney Rosenbusch Associations are increasingly providing business intelligence services to members, not just to generate nondues revenue but to make the organizations more essential. The trend has accelerated in the last two years, experts say, and many associations' efforts are still in their infancy. "We've always had market intelligence and research capability at HIDA. In the last two years, we turned the corner and saw a market opportunity to power it up and establish it as a stand-alone revenue stream or business unit… Read More