After a scathing news report, cooler heads prevailed, as the group diffused a crisis and allayed member concerns through communication RELATED CONTENT Lobbying, sales strategies boost membership efforts For the Air Conditioning Contractors of America, the nightmare occurred on July 10 when NBC-TV’s “Today” show broadcast a special undercover report on the air conditioning contractor industry. Stalknecht The report, as ACCA CEO Paul Stalknecht said in a communication to members, was “not pretty.” The “Today” show team set up a malfunctioning air conditioner with a broken wire in a home in New Jersey. The team asked Bobby Ring, senior vice chair of… Read More