How to boost nondues revenue by solving problems for members
- October 28, 2016 |
- LORI SHARN BRYANT
Facing more competition for customers, groups aim to deliver value through innovative products and services, rely even less on dues Todd Hauptli made a bold promise before his promotion to CEO of the American Association of Airport Executives: He would triple the organization's annual revenue to $100 million within 15 years. Three years later, AAAE appears to be well on the way to that goal. Projected revenue for 2016 is $65 million, the result of new and revamped products for the airports industry and a focus on innovation and technology. Member dues will bring in $1.6 million, less than 3 percent of total revenue. "If all we did was rely on dues, we couldn't provide much… Read More