CEO looks for partnerships, compelling stories to expand reach of high-speed internet Shirley Bloomfield is quick to say, "Timing is everything." Timing has certainly played a major role in both her career and the trade group she leads, NTCA—The Rural Broadband Association. Bloomfield left NTCA after 21 years as a lobbyist to head federal relations for a large telecommunications carrier. She jumped at the chance just a few years later to return as CEO in 2010. "As soon as I heard my predecessor had announced his retirement, I called the headhunter and was like, ‘That job is mine!'" Bloomfield said. She had very clear ideas about how to run NTCA, based on her long tenure… Read More