Magazine group adopts new image for digital age
Adopting a combination of initials and tagline, Magazine Publishers of America has changed to MPAThe Association of Magazine Media to reflect the variety of platformsincluding iPads and e-readerson which magazine-style content can flourish. The new name and logo were officially introduced to members at the $15 million-revenue associations annual American Magazine Conference Oct. 4 in Chicago.
Read MoreMoney-drenched midterm campaign engages Chamber
Independent expenditure groups spend massively, but PACs stay in the game. The midterm election is less than three weeks away, and the U.S. Chamber of Commerce is right in the thick of things, embroiled in a pitched back-and-forth battle with the White House and spending more than $12 million on political advocacy in the space of a week.
Read MoreNews in Brief: October 2010
ASC Association taps Prentice William Main Prentice has been named executive director of the Ambulatory Surgery Center Association and the Ambulatory Surgery Foundation, effective Oct. 4.
Read MoreGrocery group joins anti-crime effort
The $28M-revenue Food Marketing Institute, which represents food retailers and wholesalers, joined the National Retail Federation and eBay in an effort to counter thieves who sell stolen goods online and elsewhere, the parties announced Sept. 27. The $30M-revenue NRF and internet company eBay created the original partnership in March. The alliance was formed to increase collaboration in assisting law enforcement as well as boost efforts to lobby for increased criminal penalties and other measures.
Read MoreGroups revamp brands to grow membership, boost revenue
Top-to-bottom brand overhauls signal increasing image awareness by trade group leaders. But there are associated risks to consider. RELATED STORIES Onion branding campaign sees sales sweeten
Read MoreHow to manage your associations good nameonline
With advances in social technology comes a corresponding new responsibility for executives to protect the groups reputation. By Scott KlososkyOne of the most important new aspects of social technology is the concept of online reputation. Salespeople research buyers to learn more about their targets. Young people in an early dating phase immediately search for information on any prospective mate. And every human resources department in the country searches online for information about an applicant.
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