Associations gain by putting wikis to work at work
Chad Houghton, the Society for Human Resource Managements e-media director, was chief orchestrator of a web site overhaul at the 400-staff association last month. The redesign required participation from all departments, so he relied on an internal wiki to make that happen.
Read MoreAssociations look to expand tools, influence online
Enhanced web sites, Facebook, Twitter and blogs have become the new conduits for associations that want to reach out to members, build a grassroots following and funnel information easily to lawmakers and the public about their industries.
Read MoreBlogs connect group members, support communication
Varbuzz, the blog for the Virginia Association of Realtors, was originally seen as a way for the organization to reach out to Realtors across the state with timely information. But just 14 months after its launch in 2008, the blog has taken on a life of its own, with 300 subscribers and nearly 1,000 unique visitors each week. It makes us a hub for spreading knowledge, said Andrew Kantor, VARs blogger. It enables us to connect people with one another and spread ideas.
Read MoreGroups find some opportunity in ASAE economic study
Association leaders say the results of a recent economic impact survey conducted by ASAE & The Center for Association Leadership show that they must align their groups value proposition with what members want in these tough economic times.
Read MoreGroups turn to social media as new marketing strategy
By Abraham Mahshie The National Association of Broadcasters calls it broader-casting, creating and disseminating content on any range of devices. When it comes to promoting their April trade show in Las Vegas, the extent that social media can be used as a marketing tool is being redefined.
Read MoreOnline, trade groups seek to update their web image
More organizations are retooling their online presence and adding interactive enhancements, the better to address a new generation of users and streamline communication with their members.
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