Groups seeking boost in membership lean on ambassadors
Existing members can be great salespeople, but groups must coordinate messaging and provide volunteers a framework for outreachJust as brand ambassadors have long helped companies sell products, they can also help associations bring in new members. Groups with ambassador programs caution, however, that you can't just slap the label on an existing member and expect results.
Read MoreCEO DATELINE - Academic groups criticize White House ‘patriotic education' push
A Trump administration effort to downplay the role of racism in U.S. history as taught in classrooms received a sharp rebuke from associations representing historians and other scholars, who called it "political theater."Want more news?
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CEO Update honors top executives
Community's highest recognition given in creative program featuring emcees, cameos, and a man trapped in online world by virusThe ceremony was virtual, but the recognitions were real.Nobody wanted the seventh annual CEO Update Association Leadership Awards to be remote. It's supposed to be (among other things) a great networking occasion, not a networked occasion.
Read MoreCEO DATELINE—Poll: Two-thirds of companies expect in-person events to resume next year
Want more news?Consider joining CEO Update. Membership gives full access to the latest intelligence on association management, career advancement, compensation trends and networking events, as well as hundreds of listings for senior-level association jobs.Click here for membership details.The majority of Global Business Travel Association's member companies expect their employees to return to in-person conferences in 2021, according to a poll conducted by the group.
Read MoreCEO DATELINE - Business groups: Proposed ban targeting Uyghur forced labor misses the mark
Multiple associations are urging lawmakers to reject legislation that would restrict imports from a region of China where the minority Uyghur population is being forced to work in factories, saying that such a ban would have unintended consequences.Want more news?
Read MoreCEO DATELINE - Cruise operators unveil safety protocols to get industry underway again
Want more news?Consider joining CEO Update. Membership gives full access to the latest intelligence on association management, career advancement, compensation trends and networking events, as well as hundreds of listings for senior-level association jobs.Click here for membership details.Cruise lines are telling the Centers for Disease control that they have plans to enable their ships to sail again safely.
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