Rebranding was one of Caldeira's first priorities at CSPA
CASE STUDYIn first year, CEO commissioned research, focus groups to find name that described industry; but other changes at group go deeper Caldeira More than a few associations have names that fail to convey to policymakers and the public who exactly they represent—sometimes leading to wasted minutes of explanation to elected officials.
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New arrivals on Bryce Harlow board
NRA CEO Dawn Sweeney is the new chair of the Bryce Harlow Foundation. Two association executives have joined the Bryce Harlow Foundation's board of governors, and the head of the National Restaurant Association has started her term as chair of the nonprofit organization.
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Association Departures and Arrivals (February 2, 2018)
Ghikas CEO Departures Shaw leaving watchdog group
Read MoreCEO DATELINE - National Association of Realtors scales back costly property database
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Read MoreCEO DATELINE - Broadcast, news groups praise Facebook changes
Want more news? Consider joining CEO Update. Membership gives full access to the latest intelligence on association management, career advancement, compensation trends and networking events, as well as hundreds of listings for senior-level association jobs. Click here for membership details.
Read MoreCEO DATELINE - Groups react to SOTU with praise for infrastructure plan, concern on immigration
Want more news? Consider joining CEO Update. Membership gives full access to the latest intelligence on association management, career advancement, compensation trends and networking events, as well as hundreds of listings for senior-level association jobs. Click here for membership details.
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