To build an effective coalition, know your audience, know what is important to them and then engage them. This could be a page from Kurt Pfotenhauer’s playbook, a valuable lesson he learned 35 years ago and one that he still uses today managing government relations for the $54 million Mortgage Bankers Association. It was in South Bend, Ind. when a young Pfotenhauer had the opportunity to grow his first business, a paper route, when a large nursing home moved in, but it meant he had to interact with senior citizens, unfamiliar territory. Pfotenhauer discovered his clientele valued interaction and “welcomed a friendly face and a little bit of visiting every day.” It is this… Read More