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Study: Quality of grassroots relationships beats quantity

Quantity is a key determinant of success in political action committee efforts: More PAC contributors and more money are, unsurprisingly, correlated with legislative success.  But the same does not hold for grassroots efforts, according to the latest study from The Showalter Group. While grassroots organizers seem to emphasize quantity — such as increased mobilization — the quality of relationships with legislators is what brings success. The firm’s latest Grassroots Influence Pulse (GRIP) survey shows, as previous surveys did, that many respondents report a lack of quality relationships with policymakers. That’s just one of the ways in which the actions that respondents… Read More