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Superdog saves the day for association

Kiser and Lucky the dog, aka TurfMutt Outdoor Power Equipment Institute CEO Kris Kiser gives media interviews across the country, but reporters are usually more interested in his dog—or at least his dog's superhero alter ego, TurfMutt. "TurfMutt was on the front page of the Sacramento Bee a few weeks ago," Kiser said, then added with mock outrage: "TurfMutt was on the front page, not me!" TurfMutt is the stage name for Kiser's dog Lucky, rescued by the CEO from the side of an Indiana highway several years ago. And the mutt's fame doesn't bother Kiser in the slightest because Lucky is at the center of a very successful OPEI educational campaign about environmentally… Read More