Skip to main content

Kimmel leaving DMA to join marketing firm

Kimmel Larry Kimmel has resigned from New York City-based Direct Marketing Association after less than two years as president and CEO. Kimmel joined the $25 million-revenue association in August 2010, having previously been chairman and CEO of Grey Direct Global Network, a direct and digital marketing agency. He is leaving to join the marketing agency Hawkeye, where he will focus on strategic growth. Kimmel is the second CEO in a row to make an early departure from DMA. John Greco resigned in 2009 amid an internal squabble with a former board member over the direction of the organization. “I never viewed running an association as my long-term destiny,” Kimmel… Read More