Three-to-four-minute videos can be a dynamic way of engaging your members on their mobile devices, as alternative to print Jan. 18, 2019By Martin Berman-Gorvine In a time when connecting with members is more important than ever, some associations are producing video versions of their annual reports to drum up excitement around a routine exercise. "You get much higher engagement with your audience" with a video annual report, Becky Sullivan, senior vice president of marketing and communications at the National Apartment Association, told CEO Update. "We all know the power of video," said Beth Ludwick, vice president of communications and marketing at the Household &… Read More