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Meetings can lure global members

U.S.-based conferences can be one of the most effective ways for associations to build an international membership and potentially serve as launching pads for global expansion, association managers say. William Drohan William Drohan, president of Drohan Management Group in Reston, Va., said in recent years, foreign professionals have expressed “a tremendous amount of interest” in conferences organized by his client associations, more than half of which are medical-related. “I call it something of a silent revolution. It’s mostly been driven by the Internet,” Drohan said. As a result, 40 percent of these conference attendees now come from outside North… Read More