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New regulations now hold toymakers to higher standards

Association launches education initiative and arranges strict product certification program designed to exceed legislative mandates. As toy stores gear up this week for the first wave of holiday shoppers, the Toy Industry Association has been informing its members of significant changes to their business even as it plans to help them adjust. Last summer, President George W. Bush signed into law the Consumer Product Safety Improvement Act of 2008, which sets the strictest ever U.S. toy safety measures. The law imposes a lead limit of 600 parts per million and, for the first time, temporarily bans certain types of plastic-softening phthalates in products marketed to… Read More