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Profile: Craig Purser, CAE, Nat'l Assn of Beer Wholesalers

Against a backdrop of challenges from wine and spirits, court rulings, and industry consolidation, Craig Purser leads the National Beer Wholesalers Association. Purser, who was named CEO in December 2005, spoke with CEO Update about the challenges facing the industry, the positive side of competition, and keeping an association relevant to its members.Q: The three-tier system looks like it has really stabilized the beer industry over the years but there’s been more challenges from the wine and spirits industry. Can you just talk a little about the changes since you started in this industry? Craig Purser: Well I’ve worked for these folks for 10 years and it’s really been… Read More