Understandably, many CEOs were reluctant to discuss their associations’ shortfalls. After all, it’s not a good news story for most, even within the context of a universally bad year for many associations. “We prefer not to comment,” was the most repeated response to CEO Update inquiries. But in some cases, operating with a deficit has nothing to do with financial challenges. Sometimes an organization may pull from reserves for a special program, resolve to boost advocacy temporarily or cover a one-time expense like an office move. And sometimes, a deficit depicted in financial statements is just a loss on paper. Bruce Parker That was the case for the… Read More