Sign of the times: CEO strives to support Sign Association
- December 11, 2020 |
- WILLIAM EHART
Lori Anderson confronts existential questions with show cancellation; she responds with hard work, empathy and philosophical outlookAndersonAsk Lori Anderson if the future of her organization is assured, and she answers rhetorically."Is anyone's?" queries the CEO of the International Sign Association for the past 16 years.Canceling a trade show responsible for 90% of association revenue on a month's notice will get you thinking about the "impermanence" of things, as she puts it.Nine months after COVID-19 caused a live-meeting shutdown, Anderson still has good days and bad trying to manage through."It's really, really hard," she told CEO Update. "Financially, of course, but… Read More