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Sweet success: How NCA unwrapped greater show profits

Revenue at Sweets & Snacks Expo has grown substantially in recent years, while cost discipline has kept operating expenses flat The 2019 Sweets & Snacks Expo was held May 19-21 in Chicago. Related content As cities add meetings space, sites for association events continue to grow Increased tech, marketing costs may dent trade show profits Restaurant show sale could provide model for future deals A sharpened business focus has helped the National Confectioners Association boost revenue from its Sweets & Snacks Expo while holding costs steady, says CEO John Downs. Publicly available audits show that Expo revenue grew 29% from $6.7 million in 2014 to $8.6… Read More