Former coffee association head tackles economic downturn facing growers Rhinehart Ric Rhinehart still had two years to go on his contract when he stepped down Jan. 1 as executive director of the Specialty Coffee Association to take on another role. Now, as executive director emeritus, Rhinehart is heading SCA's effort to understand and address the rock-bottom prices that are devastating farmers and threatening the entire supply chain. Green coffee beans are fetching about $1 a pound on the international commodities market, less than the cost of production for millions of small-scale farmers. It's the latest pricing crisis for a crop prone to boom-and-bust cycles,… Read More