Groups say consulting can be profitable, but it's a tough business to crack
Some higher education associations see service as a way to satisfy member needs and generate revenue to meet bottom lines
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Associations seek to get cash in hands of laid-off workers
With unemployment rates soaring, demand for financial aid so high it has crashed websites of groups with assistance programs
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Groups ramp up content, outreach to meet members' needs
Associations launch webinars, email updates and community forums to provide information on enduring pandemic's economic fallout
Read MoreHow to organize a (mostly) perfect virtual board meeting
Test out your equipment beforehand, dedicate a staffer to overseeing the technology, check state laws to avoid potential legal issues
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The Forever Transaction takes membership to next level
Author Robbie Kellman Baxter advises companies and associations on maintaining loyalty of customers while attracting new ones
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