Sponsored content boosts meeting revenue for some groups
You won't believe the creative ideas associations use to keep sponsors and attendees happy; building firewalls to maintain integrity
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Experts give strategies for preventing trade show abuses
‘Outboarding' and ‘suitcasing'—where people profit from your show without fully participating—need to be dealt with carefully
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Treat your meetings like industry assets, not just cash cows
Shapiro, Slater and Yuska emphasize importance of in-person gatherings, using events as platform to advance industry
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Chicago's Forum Forward to include more engagement
Showcase event for Association Forum brings hundreds of association professionals for education, networking, brainstorming
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Associations flock together when it comes to fly-in dates
Congressional calendar and holidays help drive scheduling of lobby days; expect briefer meetings, higher priced hotels—and flowers
Read MoreCraft association experiments with a shorter trade show
Expert says many shows have trimmed schedules to benefit exhibitors, but shorter shows don't translate to shorter visits by attendees
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