News

Groups race to turn their virtual content into real dollars

Most associations are relative latecomers to digital publishing, but some are finding success in building new revenue sources

After bitter member split, association stays on message

Direct Selling Association only latest group to have a prominent company secede from its ranks after rancorous policy dispute

How better surveys of your members promote engagement, retention

Ask the right questions, use the right tools, to discern ‘up-at-night' challenges, behaviors; Amazon gift cards are popular reward

Data drives member decision-making

GAMA sales pitch nets thousands of foreign members

Individual membership society CEO took show on the road to Asia, convinced insurance giant to adopt U.S.-style training

Associations find a world of ways to profit overseas

Groups must deliver value; don't be global just for sake of being global