More than two dozen associations have been named recipients of this year's ASAE Gold Circle Awards, which recognize excellence, innovation and achievement in association and nonprofit marketing, membership and communications programs.

The 2021 Gold Circle competition drew a record-breaking 300 submissions across 15 categories, ASAE said in a statement. More than 100 judges from a variety of associations, nonprofits and for-profit organizations evaluated this year's entries. The Gold Circle Awards are sponsored by HighRoad Solutions.

"We are thrilled to have received so many submissions. We had no idea what to expect for this GCA cycle, but association professionals turned challenges into opportunities and the work did not stop in 2020," said Jill Treby, senior director of membership and marketing at the Association for Psychological Science and chair of ASAE's Gold Circle Awards Committee.

The 2021 Gold Circle Award winners will be recognized in a virtual ceremony on June 4 at 3:45 PM ET at the conclusion of ASAE's 2021 Marketing, Membership & Communications Conference (MMCC).

Winners are:

Overall Excellence Award Winner

• American Nurses Association: ANA Member Acquisition COVID Surge

Advocacy Campaign

• Radiology Business Management Association: Preventing the Proposed 11% Cuts to Radiology

Convention/Meetings Marketing Campaign

• American Nurses Association: ANCC Virtual Summit

Digital Content

• North Carolina Nurses Association: 2020 Nurses Week

E-Magazine

• Promotional Products Association International: The Playbook to Restart Businesses

E-Newsletter

• Infectious Diseases Society of America: IDSA News COVID-19 Edition

Media/Public Relations Campaign

• Wisconsin Restaurant Association: Ready to Serve Safely

Member Retention Campaign

• American College of Radiology: ACR 2020 Member Retention CampaignYour JOURNEY to Radiologic Excellence

Membership Recruitment Campaign

• American Nurses Association: ANA Member Acquisition COVID Surge

Member/Volunteer Engagement Campaign

• National Certification Commission for Acupuncture and Oriental Medicine: NCCAOM COVID-19 Diplomate Resource and Outreach

New Product/Service Launch

• Professional Management Associates: Cat Friendly Certificate Program

Print Magazine

• NHIA: INFUSION magazine

Rebranding Campaign

• California Water Environment Association: CWEA, Champions of Wastewater

Sponsorship/Exhibits/Advertising Promotion

• Building Owners and Managers Association of Georgia: BOMA Show Enhanced Exposure Experience

Video

• American Bankers Association: Banks Step Up Video

Website

• Infectious Diseases Society of America: COVID-19 Real-Time Learning Network

The Gold Circle Awards Committee also recognized 14 organizations a Merit Award The 2021 Merit Award winners are:

Advocacy Campaign

• American Pharmacists Association: Campaign to Expand Pharmacists' Practice Authority During the COVID-19 Pandemic

Digital Content

• American Bankers Association: #BanksNeverAskThat Anti-Phishing Campaign
• American Psychological Association: "Speaking of Psychology," The Flagship Podcast of the American Psychological Association

Media/Public Relations Campaign

• Association of Equipment Manufacturers Headquarters: Crisis Communications & Public Relations in support of CONEXPO-CON/AGG 2020
• National Foundation for Infectious Diseases: #StopTheSpread: COVID-19, Influenza, and Pneumococcal Disease
• RBFF: Inspiring Americans to Leave Pandemic Stress in Their Wake

Member Retention Campaign

• American Health Information Management Association: Premier Upgrade Membership Renewal

Member/Volunteer Engagement Campaign

• American Medical Association: AMA Ambassador Program
• International Association of Bomb Technicians and Investigators: IABTI: See you on Webinar Wednesday!

New Product/Service Launch

• International Spa Association: ISPA Spa Reopening Toolkit
• National Society of Black Engineers: An Opportunity to Support Social Justicethe NSBE ALL IN Summit

Rebranding Campaign

• Hartford Medical Society: Reviving the Hartford Medical Society

Website

• American Association of Anatomists: Website: anatomy.org

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