The American Association of Diabetes Educators has changed its name to the Association of Diabetes Care & Education Specialists to more accurately reflect the range of expertise in diabetes care, the Chicago-based group announced Wednesday.

The rebranding reflects the association's shift from referencing the specialty title as "diabetes educator" to the more comprehensive "diabetes care and education specialist," ADCES said in a statement. The new name and specialty title are the result of a multiyear effort bringing together multiple stakeholders to better communicate diabetes care and education specialists' value in improving outcomes for people with diabetes.

"Our new name will help raise awareness among those who benefit from our services as well as those who are in a position to increase the utilization of diabetes education, so we can build a landscape that helps individuals achieve optimal clinical and quality of life outcomes," said Kellie Antinori-Lent, president of the association's board of directors.

To align with the association's name change, the National Certification Board for Diabetes Educators is changing its credential from certified diabetes educator (CDE) to certified diabetes care and education specialist (CDCES) and transitioning to a new name—the Certification Board for Diabetes Care and Education—throughout 2020.

MORE CEO DATELINE

• Food Marketing Institute unveils new brand, logo
• Former restaurant association head to receive Bryce Harlow Award
• National Grocers Association, food distributors group call off merger
• Consumer Brands Association debuts recycling council
• Retail group launches consumer privacy push amid regulatory efforts