CEO DATELINE - Four trade shows to co-locate in Chicago
CEO DATELINE - Four trade shows to co-locate in Chicago
- April 29, 2015 |
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Walt Williams
United Fresh, Global Cold Chain Alliance announce new partnership
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The number of trade shows held in Chicago continues to grow as the Global Cold Chain Alliance announced it will work with the United Fresh Produce Association to bring a new event to the Windy City.
The Global Cold Chain Expo will be held at Chicago's McCormick Place in June 2016, at the same time as the United Fresh show. United Fresh already coordinates its event with the Food Marketing Institute's FMI Connect and the privately run International Floriculture Expo, bringing to four the total number of shows happening at once.
The groups expect the combined events will attract 15,000 "key decision makers" in their industries.
"Increasingly, the fresh produce industry is being challenged to compete with locally grown, short haul fruits and vegetables that are picked closer to ripeness," United Fresh CEO Tom Stenzel said about welcoming GCCA. "We believe the only way we can enhance quality control in our supply chain is a deep dive into the cold chain and technologies that bring our growers, packers and wholesalers closer to the consumer."
The new Global Cold Chain Expo will be "a one-stop-shop for all cold chain needs with 25,000 square feet of trade show space," according to the associations. It will feature hundreds of exhibitors from every sector of the cold chain, including material handling, warehousing, construction, supply chain/logistics solutions and transportation providers.
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