The Information Technology Industry Council has released a set of principles to guide policymakers and regulators as they draft rules for protecting private data on the internet.

ITI's Framework to Advance Interoperable Rules is the latest attempt by the industry to get ahead of possible rulemaking and legislation that would give consumers more control over how their private information is stored and used by businesses. The Internet Association and U.S. Chamber of Commerce each released their own set of privacy principles in September.

The push for regulation comes after a series of high-profile data breaches that exposed the confidential information of millions of Americans. At the same time, there are growing calls among privacy advocates for the U.S. to follow the European Union and adopt strict data protection regulations.

"Consumer trust is a key pillar of innovation, and our industry must do everything we can to deepen that trust and meet consumers' expectations when it comes to protecting their privacy and personal data," ITI CEO Dean Garfield said in a news statement.

ITI's six-page framework contains a series of recommendations falling into four broad categories: Enhancing transparency, increasing consumer control, expanding company accountability and responsibility, and promoting security.

"We expect this framework will continue to take shape as we work alongside lawmakers and consumers to develop meaningful privacy legislation in the United States and across the world," Garfield said. http://bit.ly/2NX8Hbb

MORE CEO DATELINE

• Former employee alleges culture of discrimination at American Bankers Association
• Brewers Association on climate change and beer: Don't panic
• Associations form volunteer database for disaster response
• Report: American Bar Association drops Kavanaugh review
• PhRMA members pledge more visibility about drug prices