Groups discover new use for social media: public affairs
Just a few years ago, technology-minded associations starting using social media mainly to keep in better touch with members. But now, its on to phase two, with some groups pushing these relatively new tools into lobbying and issue advocacy. Already, some early adopter associations have successfully integrated Twitter, YouTube and group blogs into lobbying efforts, says Robert Hay, manager of public policy for ASAE & The Center for Association Leadership.
Read MoreHarry and Louiseback on the box?
The return of Harry and Louise, the stars of the 1990s health care advertising campaign that two groups brought back this summer, has gone so well that the pair may return this fall to a TV near you, according to one of the new ads sponsors. The fictional middle-class couple first appeared in commercials highly critical of the Clinton administrations health care overhaul proposal of 1993-94. Some cited the ad as a key factor in rallying opposition to the plan, which was eventually defeated.
Read MoreHealth care debate engages associations of every stripe
As Congress prepares to reconvene to take up the monumental task of overhauling the nations health care delivery system, associations large and small, representing all sectors, have edged their way into the debate.
Read MoreManufacturers fight energy tax with ad campaign
The National Association of Manufacturers, with support from the National Federation of Independent Business, has launched a multimillion dollar advertisement campaign opposing the energy bill working through Congress and urging the public to contact their senators.
Read MoreNew Illinois nonprofit bill draws praise from association
Recent changes to Illinois state law will make it easier for in-state nonprofits, including some 2,000 Illinois associations, to conduct member votes by mail and electronically, say association leaders and law experts.
Read MoreState-of-play: the life of a health care lobbyist
Jeri Kubicki
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