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Some experts say collecting a sophisticated database that is captured by Twitter, Facebook, LinkedIn…
Adopting a combination of initials and tagline, Magazine Publishers of America has changed to MPA—Th…
With advances in social technology comes a corresponding new responsibility for executives to protec…
RELATED STORY Experts say groups must adapt to membership changes Consultants say associati…
New Direct Marketing Association survey finds use of interactive technology is up, but uncertainty r…
Direct Marketing Association co-sponsors research on customer engagement and loyalty; findings expec…
Staffers field-test Apple's newest flat-screen mobile computer. In recent months, several nonprofits…
By Abraham Mahshie The National Association of Broadcasters calls it “broader-casting,” creating and…
Varbuzz, the blog for the Virginia Association of Realtors, was originally seen as a way for the org…
Enhanced web sites, Facebook, Twitter and blogs have become the new conduits for associations that w…