News

More advocacy mash-ups blur the lines between PR and GR

Execs on both career tracks expand skill sets to promote image, policy

Digital branding: Creating a ‘tech halo' for your association

Latest in a recurring series of expert columns for association leaders interested in unlocking the potential of social technology.

Pros and cons of the Net Promoter Score

Survey question developed in 2003 used by many companies, and increasing number of associations

How better surveys of your members promote engagement, retention

Ask the right questions, use the right tools, to discern ‘up-at-night' challenges, behaviors; Amazon gift cards are popular reward

Data drives member decision-making

Ice Bucket Challenge spreads

Neely, Fabricant dump water on their heads for chairty