Members get specific in quest for ROI
In response, groups move away from generic marketing and toward tailored pitches
Read MoreOutreach, love for writing draws CEOs to blogosphere
Association executives who blog say the Web presents a means to connect with members and other people across their profession
Read MoreCEO DATELINE - The daily roundup of news important to associations - Sept. 19, 2013
U.S. Travel seeks greater investment in customs
Read MoreCEO DATELINE - The daily roundup of news important to associations - Sept. 18, 2013
MBA unveils new brand identity
Read MoreCEO DATELINE - The daily roundup of news important to associations - Sept. 17, 2013
Judge rules against farm groups in pollution case
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