April 28, 2011
Marketing
February 3, 2011
The Association of International Automobile Manufacturers has a new identitythe Association of Glob…
November 23, 2010
Groups team-building program engaged 45 employees, including all senior staffers, in a simulated cr…
September 30, 2010
Top-to-bottom brand overhauls signal increasing image awareness by trade group leaders. But there ar…
September 3, 2009
The National Association of Manufacturers, with support from the National Federation of Independent …
September 3, 2009
The return of Harry and Louise, the stars of the 1990s health care advertising campaign that two g…
September 3, 2009
Just a few years ago, technology-minded associations starting using social media mainly to keep in b…
In the not-too-distant past, media training for association executives was fairly straightforward, w…
In a new advertising campaign, the letter A stands for Associations. But with the lobbying industr…
February 26, 2009
Enhanced web sites, Facebook, Twitter and blogs have become the new conduits for associations that w…